Today’s global marketplace has come a long way in the way businesses are operated and managed. Entrepreneurs understand that in order to grow their businesses successfully, they must leverage the online marketing tools and techniques available to them.
To be successful, a business’s website needs to provide its target audience with valuable and relevant information, services, and/or products. It also needs to be visible and usable. Furthermore, the website needs to have sufficient ranking within a search engine for it to even show up in organic searches. So how does a business establish the ranking, visibility, and usability of its website? Then, how do they improve those aspects if necessary? With a technical search engine optimization strategy, also known as a site audit. First, let’s review some important terminology leading up to what a site audit is and why it can benefit a business.
Search Engine Optimization (SEO) for Higher Education Institutions
Choosing a higher education institution is one of the most important choices someone will make in their entire life. Considering an increasingly large percentage are under the age of 25 and have been raised with technology, it’s understandable that 67% of prospective students choose online search engines as their source of information regarding higher education institutions. But did you know that 9 out of 10 prospective students have no idea what school they want to attend when they are beginning their search?
How do you get your advertisement seen when someone does a Google search for something in your industry? How do you get your ad to stand out? What can you do to enhance your ad rank and placement so it doesn’t get lost in the ocean of competition? Google recommends using a component called ad extensions.
Benefits of Hiring an SEO Company Such as Spherical Strategies
This is the era of internet marketing, when a strong online presence is essential for the survival and progression of your business. Pay-per-click (PPC), social media, search engine optimization (SEO), content marketing, and emails are just a few ways to promote your business online.
