--- title: Default HubSpot Blog | SEO description: SEO | --- [![Spherical Strategies](https://blog.sphericalstrategies.com/hs-fs/hubfs/SphericalStrategies-Branding-Transparent-600x140.png?width=600&height=139&name=SphericalStrategies-Branding-Transparent-600x140.png "Spherical Strategies")](https://blog.sphericalstrategies.com/) # Default HubSpot Blog [![](https://blog.sphericalstrategies.com/hubfs/Spherical-BlogImage-WhyShouldYouHireADigitalMarketingFirm.png)](https://blog.sphericalstrategies.com/blog/why-should-you-hire-a-digital-marketing-firm) ## [Why Should You Hire a Digital Marketing Firm?](https://blog.sphericalstrategies.com/blog/why-should-you-hire-a-digital-marketing-firm) Oct 5, 2021 7:00:00 AM / by [Lisa Trevelyan](https://blog.sphericalstrategies.com/blog/author/lisa-trevelyan) posted in [Tips & Tricks](https://blog.sphericalstrategies.com/blog/topic/tips-tricks), [Marketing](https://blog.sphericalstrategies.com/blog/topic/marketing), [Analytics](https://blog.sphericalstrategies.com/blog/topic/analytics), [SEO](https://blog.sphericalstrategies.com/blog/topic/seo), [ABM](https://blog.sphericalstrategies.com/blog/topic/abm), [Branding](https://blog.sphericalstrategies.com/blog/topic/branding) [0 Comments](https://blog.sphericalstrategies.com/blog/why-should-you-hire-a-digital-marketing-firm#comments-listing) Today’s global marketplace has come a long way in the way businesses are operated and managed. Entrepreneurs understand that in order to grow their businesses successfully, they must leverage the online marketing tools and techniques available to them.  [Read More](https://blog.sphericalstrategies.com/blog/why-should-you-hire-a-digital-marketing-firm) [![](https://blog.sphericalstrategies.com/hubfs/The-Benefits-of-a-Site-Audit-Technical-SEO-for-a-Business.png)](https://blog.sphericalstrategies.com/blog/the-benefits-of-a-site-audit-technical-seo-for-a-business) ## [The Benefits of a Site Audit (Technical SEO) for a Business](https://blog.sphericalstrategies.com/blog/the-benefits-of-a-site-audit-technical-seo-for-a-business) Sep 28, 2021 6:45:00 AM / by [Lisa Trevelyan](https://blog.sphericalstrategies.com/blog/author/lisa-trevelyan) posted in [Tips & Tricks](https://blog.sphericalstrategies.com/blog/topic/tips-tricks), [Marketing](https://blog.sphericalstrategies.com/blog/topic/marketing), [Analytics](https://blog.sphericalstrategies.com/blog/topic/analytics), [SEO](https://blog.sphericalstrategies.com/blog/topic/seo) [0 Comments](https://blog.sphericalstrategies.com/blog/the-benefits-of-a-site-audit-technical-seo-for-a-business#comments-listing) To be successful, a business’s website needs to provide its target audience with valuable and relevant information, services, and/or products. It also needs to be visible and usable. Furthermore, the website needs to have sufficient ranking within a search engine for it to even show up in organic searches. So how does a business establish the ranking, visibility, and usability of its website? Then, how do they improve those aspects if necessary? With a technical search engine optimization strategy, also known as a site audit. First, let’s review some important terminology leading up to what a site audit is and why it can benefit a business. [Read More](https://blog.sphericalstrategies.com/blog/the-benefits-of-a-site-audit-technical-seo-for-a-business) [![](https://blog.sphericalstrategies.com/hubfs/Spherical-Blog-BenefitsofSEOforHighEd.png)](https://blog.sphericalstrategies.com/blog/the-benefits-of-seo-for-higher-education-institutions) ## [The Benefits of SEO for Higher Education Institutions](https://blog.sphericalstrategies.com/blog/the-benefits-of-seo-for-higher-education-institutions) Sep 14, 2021 7:00:00 AM / by [Lisa Trevelyan](https://blog.sphericalstrategies.com/blog/author/lisa-trevelyan) posted in [Tips & Tricks](https://blog.sphericalstrategies.com/blog/topic/tips-tricks), [Marketing](https://blog.sphericalstrategies.com/blog/topic/marketing), [SEO](https://blog.sphericalstrategies.com/blog/topic/seo) [0 Comments](https://blog.sphericalstrategies.com/blog/the-benefits-of-seo-for-higher-education-institutions#comments-listing) ### Search Engine Optimization (SEO) for Higher Education Institutions Choosing a higher education institution is one of the most important choices someone will make in their entire life. Considering an increasingly large percentage are under the age of 25 and have been raised with technology, it’s understandable that 67% of prospective students choose online search engines as their source of information regarding higher education institutions. But did you know that 9 out of 10 prospective students have no idea what school they want to attend when they are beginning their search?  [Read More](https://blog.sphericalstrategies.com/blog/the-benefits-of-seo-for-higher-education-institutions) [![](https://blog.sphericalstrategies.com/hubfs/SphericalStrategies-Blog-WhatAreAdExtensions-1024x536.png)](https://blog.sphericalstrategies.com/blog/what-are-ad-extensions) ## [What Are Ad Extensions?](https://blog.sphericalstrategies.com/blog/what-are-ad-extensions) Aug 10, 2021 7:15:00 AM / by [Lisa Trevelyan](https://blog.sphericalstrategies.com/blog/author/lisa-trevelyan) posted in [Tips & Tricks](https://blog.sphericalstrategies.com/blog/topic/tips-tricks), [Marketing](https://blog.sphericalstrategies.com/blog/topic/marketing), [SEO](https://blog.sphericalstrategies.com/blog/topic/seo) [0 Comments](https://blog.sphericalstrategies.com/blog/what-are-ad-extensions#comments-listing) How do you get your advertisement seen when someone does a Google search for something in your industry? How do you get your ad to stand out? What can you do to enhance your ad rank and placement so it doesn’t get lost in the ocean of competition? Google recommends using a component called ad extensions. [Read More](https://blog.sphericalstrategies.com/blog/what-are-ad-extensions) [![](https://blog.sphericalstrategies.com/hubfs/SphericalStrategies-Blog-TheBenefitsOfHiringAnSEOAgency-1024x536.png)](https://blog.sphericalstrategies.com/blog/the-benefits-of-hiring-an-seo-agency) ## [The Benefits of Hiring an SEO Agency](https://blog.sphericalstrategies.com/blog/the-benefits-of-hiring-an-seo-agency) Jul 27, 2021 7:15:00 AM / by [Lisa Trevelyan](https://blog.sphericalstrategies.com/blog/author/lisa-trevelyan) posted in [Tips & Tricks](https://blog.sphericalstrategies.com/blog/topic/tips-tricks), [Marketing](https://blog.sphericalstrategies.com/blog/topic/marketing), [SEO](https://blog.sphericalstrategies.com/blog/topic/seo) [0 Comments](https://blog.sphericalstrategies.com/blog/the-benefits-of-hiring-an-seo-agency#comments-listing) # Benefits of Hiring an SEO Company Such as Spherical Strategies This is the era of internet marketing, when a strong online presence is essential for the survival and progression of your business. Pay-per-click (PPC), social media, search engine optimization (SEO), content marketing, and emails are just a few ways to promote your business online. [Read More](https://blog.sphericalstrategies.com/blog/the-benefits-of-hiring-an-seo-agency) [![](https://blog.sphericalstrategies.com/hubfs/GoogleAlgorithms-FeaturedImage.png)](https://blog.sphericalstrategies.com/blog/google-algorithms) ## [Google Algorithms](https://blog.sphericalstrategies.com/blog/google-algorithms) Jul 22, 2021 3:57:54 PM / by [Lisa Trevelyan](https://blog.sphericalstrategies.com/blog/author/lisa-trevelyan) posted in [Tips & Tricks](https://blog.sphericalstrategies.com/blog/topic/tips-tricks), [Marketing](https://blog.sphericalstrategies.com/blog/topic/marketing), [Analytics](https://blog.sphericalstrategies.com/blog/topic/analytics), [SEO](https://blog.sphericalstrategies.com/blog/topic/seo) [0 Comments](https://blog.sphericalstrategies.com/blog/google-algorithms#comments-listing) # **Algorithms** ### **How They Work, Updates, and What It All Means for Your Business** [Read More](https://blog.sphericalstrategies.com/blog/google-algorithms) [All posts](https://blog.sphericalstrategies.com/blog/all) - [Recent](https://blog.sphericalstrategies.com/blog/tag/seo#tab-1) - [Popular](https://blog.sphericalstrategies.com/blog/tag/seo#tab-2) - [Categories](https://blog.sphericalstrategies.com/blog/tag/seo#tab-3) ### Lists by Topic - [Marketing (13)](https://blog.sphericalstrategies.com/blog/tag/marketing) - [Tips & Tricks (13)](https://blog.sphericalstrategies.com/blog/tag/tips-tricks) - [SEO (6)](https://blog.sphericalstrategies.com/blog/tag/seo) - [ABM (3)](https://blog.sphericalstrategies.com/blog/tag/abm) - [Analytics (3)](https://blog.sphericalstrategies.com/blog/tag/analytics) - [Branding (2)](https://blog.sphericalstrategies.com/blog/tag/branding) ### Posts by Topic - [Marketing (13)](https://blog.sphericalstrategies.com/blog/tag/marketing) - [Tips & Tricks (13)](https://blog.sphericalstrategies.com/blog/tag/tips-tricks) - [SEO (6)](https://blog.sphericalstrategies.com/blog/tag/seo) - [ABM (3)](https://blog.sphericalstrategies.com/blog/tag/abm) - [Analytics (3)](https://blog.sphericalstrategies.com/blog/tag/analytics) - [Branding (2)](https://blog.sphericalstrategies.com/blog/tag/branding) See all ### Recent Posts # About Us We are a human design centered digital & analytics consulting firm with an emphasis on results through data measurement and optimization. We see the entire sphere - *financial, business, user experience, analytics, and marketing* - to create strategy that includes the big picture. We believe each company and organization is unique, with a unique set of challenges and goals.  We know the one-size-fits-all approach will never help your business reach its full potential. [Learn More](https://www.sphericalstrategies.com) # Contact Us [info@sphericalstrategies.com](mailto:info@sphericalstrategies.com) 120 Maplelawn Ave NE Roanoke, VA 24012 Copyright 2026 | Designed with by [HubSpot](https://www.hubspot.com)