Today’s global marketplace has come a long way in the way businesses are operated and managed. Entrepreneurs understand that in order to grow their businesses successfully, they must leverage the online marketing tools and techniques available to them.
To be successful, a business’s website needs to provide its target audience with valuable and relevant information, services, and/or products. It also needs to be visible and usable. Furthermore, the website needs to have sufficient ranking within a search engine for it to even show up in organic searches. So how does a business establish the ranking, visibility, and usability of its website? Then, how do they improve those aspects if necessary? With a technical search engine optimization strategy, also known as a site audit. First, let’s review some important terminology leading up to what a site audit is and why it can benefit a business.
